Here’s one of the cool things I love about Management by Feeds. I have a folder in NetNewsWire called “Sprout Companies”. This contains the blogs of all of our clients (that I know about). If there is a big event happening in the life on one of our clients, I know about it. Even if I don’t write to them, it makes me feel good to know that.

(For example, Omnidrive has had tremendous response to their new web-based storage solution. They are growing really fast. If you need to share files across the internet, you definitely need to give them a look.)

One thing we’ve learned since starting Sproutit is that personal touch one of the most precious commodities in the online. It seems like many people who start Web 2.0 companies are fascinated with the seemingly low costs of running a business. They can build a product for $10K, spend nothing on marketing, do support by email.

All of that is true and important, but you can’t use your website to hide from your customers. It may sound simple, but there is no better way to build a growing group of loyal customers than to simply become friends with them.

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