Imagine to my surprise when I saw a comment by Ken Yarmosh on Charles’ posting Management by feed asking about how he keeps up on his 43 feeds. There are various ways of doing it as he mentions in his question.

Are you using internal blogs, have you partnered with a third party RSS provider, or built something yourself?

Yesterday I talked about using NetNewWire as my feed reader which, allows the user to create smart lists and groups. This has been very handy due to the ability to drag and drop (as you should expect from Ranchero Software). But, this is still a desktop app.

So, what options are available online?

I have looked at a couple of options, but one that I have recently been testing (still in its alpha stage) is FrankenFeed, one of the tools from the Big IN Japan toolbox. (I also post my podcast using PodServe, too). This allows you to mash together multiple feeds into a single feed. I like to stay on top of news, so I have created a feed that has several news feeds in it, such as CNet, NewsVine, and Wired.

There are several more options, but that is just one. Every one of us needs to find something that won’t interrupt our workflow and allow us to create as we see fit.

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ABout a week ago I was attending one of the best events of the year in the tech community. SXSW. Part of the allure of the event is the diverse background of the participants. Techies, software and hardware gurus, business development, and venture capitalists. Each and every one of them asking the same question? “So, what do you do?” Needless to say my elevator pitch has gotten quite refined.

But, what about the details?

I don’t sweat it anymore. Even if I only get to my computer once a day (that feels like suffocation to a web-app company owner) I feel ‘in-the-loop’ even when I am 1,007 miles away from my closest colleague (that is the distance from Austin, TX to Phoenix, AZ). How? It may sound trite, but RSS feeds.

Being a mac user I have become very fond of using NetNewsWire, now owned by Newsgator Technologies. I know that I don’t need to explain what it does, technically. However, the content that I have subscribed to allows me to be kept current on the decisions of my co-founders, updates in support issues, our development cycle, and my favorite, our sales figures.

Even when my co-founders are 5,523 miles away, their latest thoughts allow me to answer the question, “So, what do you do?” with daily precision.

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In fact, I am writing this from Dallas, TX and just learned that 3 more accounts were opened. Gotta love RSS!

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