Both Bill Gates and Steve Jobs gave keynotes this week. By now you’ve probably heard of the iPhone, Apple’s latest gadget. I bet it’d be a challenge for most of you to name even one thing Bill talked about though. How does Steve do it?
One insightful person mentioned to me recently that Bill’s keynote are always about the future, Steve Jobs keynotes are always about today. Bill gets up and talks about products (Vista, cough) that might come out in 2-3 years. Steve talks about products that are often available in 2-3 weeks. (The iPhone is an exception, it will take 6 months to arrive due to FCC regulation.)
Now is powerful. When we were at DEMO, I think we launched Mailroom with the overall wrong message. We’ve refined that part a bunch since we launched. Yet we still won the DEMOgod award. Why?
I think a big part of it is that we actually launched at DEMO. Most companies didn’t. After a day of presentations from people who were “going into beta in six months” or “launching in Q3 of this year”, you could tell from the audience reaction that it was refreshing to see a company demo their product publicly for the first time and then say “it’s available NOW!”
We’ve been chatting lately about whether or not we should something with the beta tag or not. Using the beta tag is nice because it gives you the freedom to field test your software without risking your reputation. It’s tempting to launch and tell people it will be really read sometime later.
But there sure is a lot of power in NOW.
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