One of the more challenging parts of building web-based software is figuring out how to show it off. There is nothing physical for someone to hold in their hand, yet you still want to give people that close-up, kick-the-tires feeling without forcing them to go for a full test drive first.

Apple recently did a bang up job of this with their iPhone site. For six months people could only touch and feel their phone through the website. Thanks to a combination of amazingly large, close up still shots and videos, many people walked into the Apple Store on the day it launched and bought the phone sight unseen because they felt they had already seen it online.

Today we officially opened the doors on our new site with a pretty new front page. We’re taking our own shot at giving people a close-up with Mailroom.

The solution we’ve come up with involves two parts. The first you can see now on our new pages: large, intense screenshots of our softare highlight the beautiful Mailroom interface:

These closeups hanging slightly outside their bounding box give you a sense of seeing the product up close that I really like. Of course, we have more planned but you’ll have to wait until we have it ready to show you…stay tuned…