These customers, all startups themselves, are early adopters and validate to a degree, Sproutit’s product, but to grow the business as big as they want to, Jolley’s team will face the challenge of penetrating the small and medium sized business software market.

It’s one of the toughest markets to penetrate, not as difficult as the carrier market, but for a startup, targeting a huge, highly fragmented market is, to say the least, a challenge.

But Jolley eyes what Intuit has done with its QuickBooks software as proof that it can be done.