Seth Godin says “standing out is not the same thing as being remarkable. Standing out can just as easily get you ostracized.” (from Justin and Ashley) So true. In fact, sometimes being remarkable even means being the same.

Case in point: A lot of places in Prague claim to sell French Baguettes, but not very many of them do. Oh sure, they look like baguettes, but when you actually bite into them you find out they are something quite different. A baguette is light, almost like air. But these are heavy and usually tasteless. Definitely not the “baguette experience” I paid for.

For a while I thought all hope was lost. That is until I found Paneria. They sell really authentic baguettes. The kind that makes you want to eat it in the park along with some wine and cheese.

So now I tell everyone I know who cares about finding quality bread in Prague about Paneria. They are remarkable because they give me just what I expect. They are remarkable because they are the same.